Marketing for Rainmakers

While driving to work this morning, I saw a bumper sticker encouraging me to “Wag More, Bark Less.” As the proud owner of a sweet-tempered yellow Lab named Ruby, I couldn’t help but smile. More importantly, however, it reminded me of how much we humans can learn about rainmaker marketing from our canine friends.

Ruby loves everything. Every morsel of food is miraculous; every scent is addictive; every walk in the park is a tropical vacation; every sound is a revelation; every pat on the head or scratch on the butt is near-orgasmic. And no matter what delightful activity she’s engaged in, she’s always ready to try something else because she knows it will be even more fun.

Does that sound like you? I know it doesn’t sound like me. There’s a certain sameness in our lives that deflates our sense of wonder and excitement. Ruby has eaten the exact same meal every day of her life, and yet never tires of it and salivates like a garden hose when I scoop a cup of kibble into her bowl. She never pushes the bowl away or complains about the service.

Ruby loves everything and is loved by everyone. I think it’s cause-and-effect, and it works for us non-canines as well. Be enthusiastic about your products and services, and your clients and prospects will feel your enthusiasm. Love your clients and they’ll love you back.

Phil Fragasso