Seth Godin Is Wrong!
In today’s post (http://www.typepad.com/t/trackback/2123/35817154), Seth Godin, one of the best marketing minds of our generation, loses his mind. He’s writing about presentations and the tendency for speakers to go on far too long, and he suggests that, “No audience member, in the history of presentations (written or live) has ever said, ‘it was exciting, useful and insightful but far too short’.”
Now I fully understand Seth’s point, and he is correct that most speakers abuse the privilege and fall victim to self-indulgence, spending more time entertaining themselves than the audience. But he is wrong to suggest that the best presenters cannot leave the audience begging for more. That’s what all of us should aspire to. Preparing and delivering presentations that are targeted with pinpoint precision, delivering them with enthusiasm, and striking a deep inner chord with the audience need not be a pipedream. Rather it results from an external focus on what’s important to our clients, rather than the onanistic blah-blahing that passes for corporate insight. That’s the rainmaker way.
Phil Fragasso
